The Swiss watchmaker H. Moser & Cie has released the Endeavor Center Seconds Genesis watch, the main feature of which is a giant QR code on the dial.
A QR code engraved inside the sapphire crystal allows you to verify ownership and enter a specially designed metaverse with brand and production history. You can also meet the Moser team there.
The watch case is made of steel with microblasting. The bezel and crown resemble pixels and are 3D printed from titanium.
The case back is transparent to see the HMC 200 movement. The gray leather strap is hand-sewn.
Limited series – 50 copies. The price is “biting” – 27,000 Swiss francs, or $ 29,000.