Analyst firm IDC has published a quarterly analysis of the smartphone market in China. As of June 2021, the situation has changed dramatically: Huawei is no longer a traditional leader in sales. The previously leading Chinese manufacturer is no longer even in the top 5 in its home country. One of the closest competitors moved to first place – Vivo topped the rating. OPPO, Xiaomi, and Apple follow it.
Huawei is currently in the “Other” category with minimal presence (market share 18.1%). The former largest smartphone supplier sold half of its 55.8 million units sold in the same period last year. The reasons for this rapid decline are more than clear: the brand has been hit hard by the US government’s sanctions, which have forced mobile businesses to operate in a restricted mode.
In general, the top 5 began to look like this: Vivo – a market share of 23.8%, sales showed an increase of 23.6% and amounted to 18.6 million units of smartphones, OPPO – 21.1% (16.5 million), Xiaomi – 17.2% (13.4 million), Apple – 10.9% (8.6 million), HONOR – 8.9% (6.9 million).