After the departure of major brands that produce sugar-free sweet soda, demand for it fell by 9.8% year on year. This is largely due to the fact that new brands are replacing the most popular positions on the market – that is, sweet soda.
However, in terms of money demand grew by 3.6%. This is due to the increase in the price of soda without sugar. At the same time, all soda did not suffer much: demand fell by only 1.8%, while the volume in money increased by 15.9%.
And five months ago we released a video where we blindly compared Cola of different brands: