We all know that the iPhone 14 Plus didn’t take off. Either the price is to blame, or the model itself looks terribly strange in the eyes of most buyers. For example, these smartphones are unnecessarily huge for a non-flagship.
And, as it turned out, the problem is not only in iPhones. For example, the Korean edition The Elec says that the Galaxy S23 + is the latest “plus” in the Samsung flagship line. The company will phase out this model next year.
Reliable and authoritative insider in the world of Android in general and Samsung in particular Ice Universe He speaksthat The Elec is most likely not lying here: the Galaxy S22 + accounted for only 17% of sales of the entire S22 line. That is, the base model and S22 Ultra took a total of 83%.
It is clear that someone buys both smartphones. And someone will actively advocate for them. However, here we must understand that manufacturers are not involved in charity. They need high margins. Probably 17% does not pay off most of the development and production costs of the S22+. And Apple in December generally had to practically stop 14 Plus production just to sell what is already produced.
I guess the psychology is the same: people are not interested in an uncomfortable smartphone for more money. I want something big, something with functionality that outweighs the inconvenience. And it seems that this does not apply to the “pluses”.